KITH/ ADDIDAS/ EA, Pop-up 

Role: Creative Director

Agency: Mirror
Client: Kith

Location: New York & Los Angles

​

THE CHALLENGE

•Launch of new product line

•Showcase partnership between Adidas & KITH

•Celebrate the opening of the new KITH store in NYC & the LA Pop-up at the new Fred Segal store.

​

THE BIG IDEA

Create an immersive and interactive Adidas “gaming area” that brings KITH consumers and soccer fans, both digital and actual, together in the same space.

​

EXECUTION

•Developed network gaming stations/ product displays where consumers could play FIFA18 against the other team store ( NY vs. LA & vice versa) 

•Spectator experience (in store & via Twitch channel)

•Partnered with EA Sports to create a custom gaming experience for FIFA18

•Encouraged attendees to post event experiences with a branded hashtag

​

IN SUMMARY

•2 week multi-market activation

•Continuous line of attendees waiting to play FIFA18

•KITH exceeded sales goals